Category management and product design

Non-food
99,00
Expertise domains
Marketing & Communication
Operations
Sales & Services
Competences
Understanding category management and product design
Duration
3 hours of study time
Level of expertise
Basic
About the course

Category management can be used to achieve substantial business improvements in the value chain. Therefore, this course will help you understand exactly how the process works. In addition, we will take you through the complex product design process step by step.

What to expect
  • Course introduction
  • Category management
  • Product design
  • Course finalization
Objectives

After having completed this course, you will know: 

  • What is category management and what are its benefits?
  • What does the 8-step category management process look like?
  • Which steps are crucial to product design?
  • Where to go for inspiration?
  • How to design a product from brainstorm to market introduction?
Who should attend

Marketeer, product manager

Meet the coach(es) for this course

Job van Riel & Guusje van Riel
Job and Guusje van Riel are owners of Beeztees. It is their vision to add value to their business partners and, with their products, to the daily lives of pets and their owners. In 2006, they set up a design lab to create unique products that differentiate them from the masses. The company has specialized in category management and product design, which is unique for a distributor.
Keywords
Design
Benchmarking
Branding
Trends
Marketing
Innovation
Prototyping
Brand management
Business Processes
Consumer insight
Consumer trends
Fashion trends
Market entry
Material selection
Pet owner behavior
Portfolio management
Processes
Product assortment
Product & concept protection
Product design
Prototyping (3D)
Ready to learn?