Marketing and communication in a pet business
What marketing and communication tools will you use for your organization? Advertising or sponsoring or maybe only online marketing? Which media do you use for that? Television, social media? In this course we will show you how to effectively combine marketing and communication into an integrated marketing communication plan.
- Course introduction
- Challenge 1: The 7 P's of marketing
- Challenge 2: Integrated Marketing & Communication (IMC)
- Course finalization
After having completed this lesson, you will:
- know more about: what marketing is about, the promotional function, advertising and other promotional elements and how these elements are coordinated to achieve an efficient marketing strategy;
- understand: the basic elements of Integrated Marketing Communication (IMC) and the reasons for the increasing importance of IMC in the preparation and execution of a marketing plan;
- be able to: set up your own process to develop an integrated marketing communication plan.
Anyone can follow this course.
(Junior) marketing or communication executives, sales executives, anyone interested in the marketing strategies of a business.