The product lifecycle
A business survives because it continually updates or changes its product offering or services that it sells into a market. The products and services that are offered have to reflect the current market needs and as a result will change as the market changes. The time that a particular product or service spends in the market is defined as a lifecycle. The planning of lifecycles should be at the heart of business strategy. In this lesson several lifecycles are considered within the business context: the product lifecycle, business lifecycle, and the sustainability lifecycle.
- Course introduction
- Challenge 1. Product life cycle phases
- Challenge 2. Business lifecycle management
- Challenge 3. Lifecycle Sustainability Analysis
- Challenge 4. Questionnaire – business assessment
- Course finalization
After having completed the course, you will:
- know how knowledge of the product lifecycle can help a company maximize product profitability;
- understand when it is time to introduce and withdraw a product from a market, its position in the market compared to competitors, and the product’s success or failure;
- know about the different cycles in business cycle.
Basic knowledge of the pet food industry
(future) product managers in the pet food industry, junior marketeers