The product lifecycle

General
99,00
Expertise domains
General Management
Marketing & Communication
Sales & Services
Competences
Understand the product lifecycle
Duration
2 hours of study time
Level of expertise
Introduction
About the course

A business survives because it continually updates or changes its product offering or services that it sells into a market. The products and services that are offered have to reflect the current market needs and as a result will change as the market changes. The time that a particular product or service spends in the market is defined as a lifecycle. The planning of lifecycles should be at the heart of business strategy. In this lesson several lifecycles are considered within the business context: the product lifecycle, business lifecycle, and the sustainability lifecycle.

What to expect
  • Course introduction
  • Challenge 1. Product life cycle phases
  • Challenge 2. Business lifecycle management
  • Challenge 3. Lifecycle Sustainability Analysis
  • Challenge 4. Questionnaire – business assessment
  • Course finalization
Objectives

After having completed the course, you will:

  • know how knowledge of the product lifecycle can help a company maximize product profitability;
  • understand when it is time to introduce and withdraw a product from a market, its position in the market compared to competitors, and the product’s success or failure;
  • know about the different cycles in business cycle. 
Who should attend

(future) product managers in the pet food industry, junior marketeers

Meet the coach(es) for this course

John Adams
John Adams has a wealth of experience in strategic management, new product development, process development and marketing within the food, animal food and pet-food industries, encompassing new technology acquisition and commercialisation; novel market development; application of technical know-how to new market sectors; introduction of new marketing approaches based on scientific claims and strengths. John currently consults in both the pet and human food markets developing products and strategy.
Keywords
Benchmarking
Branding
Brand management
Budgetting
Competition
Consumer insight
Consumer marketing
Corporate identity
Cradle-to-cradle
Market
Market entry
Monitoring
New products
Optimization
Portfolio management
Product assortment
Product lifecycle
ROI
Sales
Sales channels
Strategy
Trends
Trends in business effiency
Ready to learn?