Trends in pet retail

General
€99,00
Expertise domains
Marketing & Communication
Sales & Services
Transport & Logistics
Competences
Retailing strategy Promotional focus
Duration
2 hours of study time
Level of expertise
Introduction
About the course

In this lesson we will discuss the basics of retailing in general, the place in the chain, the retail categories such as target markets, pricing strategy, promotional focus, distribution and online retailing. Secondly, we will zoom in on the major global trends in retailing that are current today and that will change the retail landscape drastically in the next five years. Also, new strategies such as omni-channel retailing will be discussed.

What to expect
  • Course introduction
  • Trends in retailing
  • Course finalization
Objectives

After having completed this course you will:

  • know what retailing is and how to categorize retailers in the different formats and business models;
  • be able to recognize the major trends in retail worldwide and how to adapt your own business model towards this;
  • know the difference between traditional retailing and retailing of the future, omni-channel retailing.
Who should attend

Product managers in de pet industry, or anyone interested in the basics of retailing.

Meet the coach(es) for this course

Freek Klijnsma
After nearly 20 years of experience in senior and top management positions for various organizations inside and outside the pet industry, I decided to focus on the support of pet industry businesses by starting my own consultancy business. It is my objective to influence the organizations of my clients in such a way that the company objectives will be achieved and profitability will be ensured.
Keywords
Social media
Storytelling
Strategy
Supply chain management
Tracking & tracing
Training
Trends
Batch management
Benchmarking
Branding
Brand management
Budgetting
Business Concepts
Business development
Business Processes
Campaigning
Commerce
Communication
Competition
Consumer insight
Consumer marketing
Consumer trends
Image building
Import & export
Leadership
Livestock to consumer
Logistics
Loyalty
Market
Marketing
Market orientation
Media training
E-business
e-Commerce
Pet needs
Pet owner behavior
Physiology of pets
Portfolio management
Pricing
Processes
Product assortment
Product lifecycle
Product marketing
Responsible pet ownership
Retail
Sales
Sales channels
Ready to learn?